The ❤️ Passion 🗞 Letter

Hand curated resources from the best publications of passion economy leaders

Previously this week

About the Ivy League of the Passion Economy

• the launch of an other great podcast about passion economy feature (featured 🌟Li Jin🌟, 🌟Nathan Baschez🌟, etc)

• the reveal of a club about newsletter’s authors called Type House (featured 🌟Li Jin🌟, 🌟Nathan Baschez🌟, etc)

About great minds and builders launching a paid something :

• 🌟Benedict Evans🌟 launching his paid newsletter

• 🌟Rosie Sherry🌟 launching her paid newsletter

• 🌟Greg Isenberg🌟 launching a new company which will buy communities

• 🌟Arvid Kahl🌟 wrote a great book which will help you launching a bootsrapped business

About goldmine threads and predictions on Passion Economy

• A one of hell thread about the future of bundling and newsletter’s distribution by 🌟Maxime Eyraud🌟

• A one of hell thread about the future of community of creators (in which Airparty featured ❤️) by 🌟Maxime Eyraud🌟

• A one of hell article about participatory economy (the future of community building ?) by 🌟Sari Azout🌟

• The huge twitter essays of 🌟Brett Evens🌟 about “One Person Company” concept

What a week.

Alex.

Starring in this Digest

🌟 Jack Butcher 🌟 Rosie Sherry 🌟 Kamphey 🌟 David Perrell 🌟 Sari Azout🌟 Arvid Kahl 🌟 Lenny Rachitsky 🌟Maxime Eyraud 🌟Greg Isenberg 🌟Ben Tossel 🌟Benedict Evans 🌟Dan Rowden 🌟KP 🌟 Ross Simmonds

✎ Online course | 🗞Newsletter | 🎧Podcast | 👓Article | 💸Prize | 🛠Tool | 🐦Thread | 📚Directory | 🗓Event

---

1. Community Building Everything

2. Newsletter Everything

3. Monetization Everything

4. Podcast Everything

5. “Company of One” Everything

6. Nocode Everything

7. Zoom Everything

8. “Building In The Open” Everything

9. Bootstrapp Everything

10. Passion Economy Everywhere

11. Inspiration

---

For $10/month or $100/year join our club for no-frills advice from a highly engaged group of passion makers, content creators and bootstrapp business founders looking to build a vibrant paid tribe behind their digital product audience.

---

1. Community Building Everything

🐦 About 5 newsletter jobs-to-be-done by Lenny Rachitsky

🐦 About the currency that drive community by Rosie Sherry

🐦About the unbundling niche opportunities by Greg Isenberg

🐦About a community building w/ Rosie Sherry

🐦About “Cliques” as community

🐦About building product after building a community

👓 About a great article on “participatory economy” from Sari Azout

2. Newsletter Everything

About paid newsletter 🐦 by David Perell and 🐦

Ben Tossell @bentossell

I think substack is helping tons more people make a living doing what they love. Writing is hard. Next up: - subscription podcasts - subscription videos - bundled into communities

KP @thisiskp_

Here’s how to use community as a lever to achieve your goals: 1) Find ~10 ppl with similar goals 2) Build a weekly face to face ritual with them (in-person or virtual) 3) Show up consistently 4) Ship each week 5) Celebrate & elevate others work 6) In time, you’ll win!

Substack @SubstackInc

Live now: Substack Writer Workshop: Building an audience when you don't have one with @abigailcoughler

crowdcast.ioSubstack Writer Workshop - Building an audience when you don’t have one - CrowdcastAbigail Koffler of This Needs Hot Sauce will share how she grew her email list without a big platform.

Henry Johnson @TalktoHenryJ

It’s IMPOSSIBLE to find an article on Google about why someone moved away from Substack. I moved away from Substack. Here’s why... Thanks for the inspiration @Mat_Sherman /thread

Janel @JanelSGM

I read >30 newsletters every week. These are the best: - 3-2-1 by @JamesClear - Everything by @nbashaw @danshipper @adam_keesling - Maker Mind by @anthilemoon - @MorningBrew (financial news made fun!) - Brain Food by @farnamstreet - @outofcrsty - @krdonnelly - @bbalfour

Lenny Rachitsky @lennysan

A new Substack to watch 🔥 https://t.co/2g3UmYe7fY

Alex Kantrowitz @Kantrowitz

I'm launching @BigTechnology this week. Not many rules, but comes down to this: - Deep, original reporting - Focused the physiology, not the symptoms - Fair, nuanced stories - No embargoes Read more and subscribe here: https://t.co/jkJfelWgaH

Dan Runcie @RuncieDan

I made a tough decision this week: I ended Trapital's paid membership program. It wasn't easy, but it was the right call. Here's a thread on why I did it, what I learned, and what's next!

3. Monetization Everything

Maxime Eyraud @max_eyr

For all the talk about the Passion Economy, it's still discussed mostly in terms of monetization (with a clear focus on subscriptions) There's so many opportunities to reinvent engagement and distribution, too 3 recent examples from @packyM @kanakhey and @jarroddicker 👇

4. Podcast Everything

Supercast @supercast

Building an email list is an excellent way to own your connection with your podcast audience. It's a direct channel to your audience that they use every day, and shows you exactly how big and engaged your audience is.

TimStodz @TimStodz

Happy birthday to @randfish. This guy was such a huge reason I got involved in online business building. Having him on my podcast was an honor. Here's to another trip around the sun brother.

timstodz.comAudience Intelligence for All w/ Rand Fishkin - EP 91Listen on iTunes Listen on Spotify Rand Fishkin is the co-founder and CEO of a brilliant new company called Sparktoro. One of the age-old challenges in marketing is finding exactly where your audience is. We go through great lengths to discover where we should deliver our message. Which podcasts sho…

• About an incubator for podcast • Podfund

5. Company of One Everything

Brett Bivens @brettbivens

A quick memo on why the market opportunity for One Person Companies is still underrated. The rise of commerce and creator platforms are just the beginning — the next McKinsey, Harvard, or Benchmark might start on Substack, Teachable, or as a podcast. venturedesktop.com/Why-One-Person…

Arvid Kahl @arvidkahl

The first draft of Zero to Sold was 561 pages long. 120k words. My editors cut out all the times I repeated myself, when I repeated myself (because I repeated myself). Final result: 498 pages, 105k words. Better, simpler, more pragmatic.

zerotosoldbook.comZero to Sold — How to Start, Run, and Sell a Bootstrapped BusinessZero to Sold is an actionable guide through all stages of a bootstrapped business: Preparation, Survival, Stability, and Growth. Sold on Amazon and Gumroad.

Tom Osman @tomosman

I may be a tiny bit excited for this w/ @arvidkahl (open for all)

makerpad.coZero to Sold with Arvid Kahl

Brett Bivens @brettbivens

More ideas around enabling One Person Companies: Organizing for Inclusive Innovation ↳ venturedesktop.substack.com/p/organizing-f… Identifying Underrated Markets ↳ venturedesktop.substack.com/p/how-to-ident… Accumulated Accidents ↳ venturedesktop.substack.com/p/daily-active… Empowerment Loops ↳ venturedesktop.substack.com/p/empowerment-…

Brett Bivens @brettbivens

A quick memo on why the market opportunity for One Person Companies is still underrated. The rise of commerce and creator platforms are just the beginning — the next McKinsey, Harvard, or Benchmark might start on Substack, Teachable, or as a podcast. https://t.co/MhzU3thgtd https://t.co/3ED9djNZUw

Jack Butcher @jackbutcher

Just sent out a short video on "Social Capital" in today's @visualizevalue newsletter. Special mention @david_perell. Subscribe here: visualizevalue.substack.com Have a top weekend all.

Brett Bivens @brettbivens

Added a bunch more to the original list of "The Rise of Company X". → The best writing on rising One Person Companies → Recommended podcast episodes → Books on Goldman, GM, and ESPN → Requests for companies (LVMH, Vanguard, etc.) Send more my way!

Brett Bivens @brettbivens

Love reading “The Rise of Company X” analyses. A few favorites: Softbank — https://t.co/avwYICSNUw Discord — https://t.co/ODYndAqdlO Figma — https://t.co/mdxq2stzaN Supercell — https://t.co/HcNBEKRl6t Pinduoduo — https://t.co/fh2FUtl3Hp ByteDance — https://t.co/EjsYE3Lyqg

6. Nocode Everything

• 👓About superpowers you get with nocode

7. Zoom Everything

David Perell @david_perell

Here's a screenshot we made for running live sessions on Zoom. As one friend says: "Running a big Zoom call is like trying to host and produce a TV show at the same time. Oh, and one thing I'll add: Wait 15 minutes to open a breakout room because students will show up late.

8. “Building In The Open” Everything

Benedict Evans @benedictevans

So, some personal news…. I started an email newsletter in early 2013 as an experiment. 150,000 people read it now, so it worked out quite well, and now I'm trying another experiment. Beginning this month, I'm adding a premium, paid tier. 1/

Jack Butcher @jackbutcher

Transparency time: Build assets that build assets. Two layers: 1. Publishing (build specific audience) 2. Productization (build specific products) Take @visualizevalue: 1. Generate interest in visual communication 2. Build products that teach visual communication 3. Profit

Kevin Conti ☕️ @Kev_Conti

Big day milestone for me: I made more from a side-project today than I do as a Software Developer. It feels amazing! I need some ideas on how to celebrate 🥳

Daniel Vassallo @dvassallo

Just crossed $200K in Gumroad sales since Dec 2019. I don’t have all the answers, but I can give you my perspective. Ask me anything 👇

9. Bootstrapp Everything

Nathan Latka @NathanLatka

Founders who have chosen intentionally to bootstrap: What's "dream" do you find yourself thinking of the most? Time freedom? Gain personal wealth as you grow the business? Happiness and flexibility? Whats your big dream? GIve me a hint :)

Starter Story @starter_story

Low on funding? No problem! We've curated a list of successful businesses that were started with less than $1K 📝 @katiedid_what 📊 @Kamphey 💰 @TheSavvyCouple ✏️ @JodiLynnCarlson 💈 @beardbrand 🧼 @OutlawSoaps 👇 starterstory.com/28-businesses-…

starterstory.com28 Businesses You Can Start For Less Than $1,000 - Starter StoryStarting a business is tough, always. But money doesn’t have to be a big obstacle.

10. Passion Economy Everywhere

Li Jin @ljin18

Welcome to the Type House! 🏡 "The newsletter industry has its own brand of collaborative house. In it: great ideas have been ideated, concepted, and executed." -@web Next up: securing an LA mansion 2pml.com/2020/07/13/typ…

2pml.comMemo: The Type HouseBundle and unbundle, bundle and unbundle, bundle and unbundle – but then generate profits on both. These weren’t his exact words but that was the message. In one sentence, my fat…

Yatti Soni 🔗 @YattiSoni

In this week's @Inc42+ newsletter, #TheOutline, I spoke to about half a dozen creators, in an attempt to understand the possibilities and drivers of India's Newfound Passion Economy.

inc42.comThe Outline By Inc42+: India’s Newfound Passion EconomyCreators and experts are following their heart as digital platforms empower the passion economy.

Pooja Sareen @poojasareen90

While the #gigeconomy commoditised your skills, passion economy is focussing on monetising your individuality and personality. In our latest edition of #TheOutline - An Inc42+ Newsletter - @YattiSoni covers India's newfound #passioneconomy

Yatti Soni 🔗 @YattiSoni

In this week's @Inc42+ newsletter, #TheOutline, I spoke to about half a dozen creators, in an attempt to understand the possibilities and drivers of India's Newfound Passion Economy. https://t.co/bWEN6CJatQ

Li Jin @ljin18

Announcing our new talk show, Passion Economics! Each week, we'll do a live Zoom session with a new guest who's building for the Passion Economy. This Friday's show will star @shl, founder of Gumroad! We'll edit and post the full episode on YT later.

divinations.substack.comAnnouncing: Passion EconomicsA new talk show starring Li Jin and yours truly

Maxime Eyraud @max_eyr

Meanwhile actual companies are emerging to support more early-stage creators. They offer peer support, mentorship, and tools Some I've come across: @Mat_Sherman's gigloft.com @fabritravels' sage.club @durandchabert's

airparty.substack.comAirpartyHand curated must read resources for passion economy creators.

• 🎧 About Passion beyond a paywall

• 👓About the 6 builders who will thrive in the new world

• 🗓About an event/summit on Passion Economy

Inspiration

• About how to work full-time build a side project and build a family

• About marketing at it’s best with the use case of Masterclass